
REWARDING
CLEAN HABITS
A “spaza” is the colloquial term for a corner shop in South Africa. Most items bought at these stores are
wrapped in some sort of packaging. The project aims to demonstrate that this packaging has value when
it is recyclable. The project rewards learners with more of these items for good behaviour.
SCHOOLS COMPETITION

To create excitement, schools compete against one another to collect the most sorted recyclable waste per capita.

the most recyclables
wins R30 000
towards school upgrades.

R15 000 and the school in third place receives R5 000.
PRE-AWARENESS
To educate staff about the campaign, pre-awareness hampers are given to the teachers at each of the participating schools.
These packs include printed communication and food items packaged in the four recyclable substrates: paper, glass, plastic and cans.
Each learner also receives a starter pack containing recycling bags in
four different colours, plus an information leaflet:




Learners are encouraged to bring their filled recycling bags to a launch day to be weighed.

REWARDED WITH TREATS FROM THE TRASH 4 TREATS SPAZA.
LAUNCH
To kick-start the initiative, grades are challenged to bring sorted post-consumer packaging to a special assembly in order to win treats.
This launch event will involve an audiovisual presentation and a visit from our mascot, Trashy, to educate the learners about litter and why recycling is so important.
A magician uses tricks incorporating packaging to engage and excite the learners.
Three recycling bins are placed at each school in the lead-up to the event.
Waste collected gets schools on the scoreboard and counts towards their total.
CIRCULAR ECONOMY
Each school is paired with a local waste collector, who collects and buys back the recycling at the going rate.
This creates a sustainable and mutually beneficial relationship between the school and the waste entrepreneur.

PRIZE-GIVING
We host a ceremony at the winning school at the end of the competition to hand over the prize money.
Learners from the winning school also receive another opportunity to get treats from the Trash 4 Treats Spaza.

ABOUT INEOS
INEOS is one of the world’s largest manufacturing companies, operating across 171 sites in 24 countries around the world. Our products make the modern world possible, and most people rely on them every day. INEOS products make a significant contribution to saving lives, improving people’s health and enhancing the standards of living of people around the world. It produces the raw materials that are essential for the manufacturing of a huge variety of goods – including paints, plastics, textiles, medicines and mobile phones. Safety, health and environmental performance are INEOS’s highest priorities.
INEOS tries to be a good neighbour and cares about the communities in which it operates. It actively seeks opportunities to support youth, sports and science projects. INEOS works with local schools and universities to develop understanding and talent within the fields of science, engineering and technology, and with local sports clubs to encourage kids to take up sport and become active from an early age.
EXAMPLES OF OUR COMMUNITY INITIATIVES:

The Daily Mile (www.thedailymile.org)
The Daily Mile is an initiative supported by INEOS aimed at improving the health and well-being of children, helping them to be active, whatever their personal circumstances. 2.0million children currently take part every day.

GO Run For Fun (www.gorunforfun.com)
INEOS GO Run for Fun is an international children’s fitness campaign, designed to inspire children to be more active through fun short-distance running events. It has been a phenomenal success with over 320,000 children taking part since it was launched in 2013.

Stem Crew (www.stemcrew.org)
Inspired by the INEOS Team UK Americas Cup challenge the INEOS Stem Crew platform is providing teaching resources for Science, Technology, Engineering and Mats subjects.
IMPACT

Engaged with
32 000
learners.

Onboarded
30
schools.

Collected more than
32 000kg
of recyclable waste.
BENEFITS

ENVIRONMENTAL
Prevents waste from going to landfill.
Recycles post-consumer packaging.
Teaches learners about the negative impact of litter and waste.

ECONOMIC
Creates jobs.
Creates a waste pipeline for
waste entrepreneurs.
Creates a circular economy.

SOCIAL
Uplifts communities.
Improves school facilities.
Helps to reduce crime and
improves social skills (broken
windows theory).
SCHOOLS
Entshona Primary School
673 Sagoloda Street, Phillipi
John Pama Primary School
Sthandathu Avenue, Nyanga
Symphony Primary School
Organ Street, Belhar
Accordionstraat Primary School
Accordion Street, Belhar
Dietrich Mor Primary School
Stanley & Dietrich Road, Highlands Estate, Phillipi
Mzamomhle Primary School
Sagoloda Street, Phillipi
Samora Machel Primary School
Langa Massacre Street, Samora Machel Location, Phillipi
Siyazakha Primary School
Sagwityi Street, Phillipi
Dr Van Der Ross Primary School
22 Koeberg Lane, Belhar
Zanemfundo Primary School
Cnr Vietnam Drive & 5th Street, Phillipi
Dennegeur Avenue Primary School
169 Dennegeur Avenue, Strandfontein Village, Cape Town, Western Cape
Masivuke Primary School
Ntambanane Street, Village 4, Phillipi
Sigcawu Primary School
Cnr Klipfontein Road & Kholi Road, Nyanga
Andile Primary School
11103 Koornhof St, Nyanga
Nomlinganiselo Primary School
David Street, New Crossroad, Nyanga
Mvula Primary School
1 Muller Street, Nyanga
Linge Primary School
Sibini Avenue, Nyanga
Liwa Primary School
Fourth Street, Nyanga
Bongolethu Primary School(Nyanga)
Dyamala Road, Phillipi
Mkhanyiseli Primary School
Terminus Road, Nyanga
Mitchells Heights Primary
Tafelberg St, Mitchells Plain, Cape Town
Isikhokelo Primary School
Idada Street 7784, Ikwezi Park, Cape Town
Luleka Primary School
Ncumo Road, 7784 Harare-Holimisa, Harare, Khayelitsha, Cape Town
Heinz Park Primary School
Heinz Park Dr, Heinz Park, Cape Town
Chuma Public School
Govern Mbeki Street, 7784 Griffiths Mxenge, Cape Town
Sakumlandela Primary School
4 Bangiso Dr, Victoria Merge, Cape Town, 7784
Tafelsig Primary School
Olifantshoek St, Tafelsig, Mitchell’s Plain, Cape Town
Soyisile Public Primary
Nkululeko Dr, Village 3 North, Cape Town, 7784
Cornflower Primary School
99 Azalia, Lentegeur, Cape Town, 7786
Intshayelelo Primary School
Sinqolamthi Street, 7784 Ilitha Park, Khayelitsha